Welcome to Pranathi Katikareddy Label  — a world where fashion is beyond fabric; it is poetry stitched, embroidered, and draped into form. Every creation here begins with a story. A memory. A feeling.

The creative heart behind the brand is Pranathi, a Hyderabad-based designer, A Post-graduate of Pearl Academy, Mumbai. She stepped into fashion not merely to build a career, but to live her dream —breathing life into every idea until it becomes an outfit.

What began as childhood sketches and a fascination for fashion evolved into a Designer house that bridges Indian craftsmanship with contemporary elegance. Her design philosophy is rooted in balance —blending traditional hand embroidery with modern cuts, graceful drapes, silhouettes with effortless wearability, and timeless aesthetics with personal storytelling.

That passion evolved into a label that blends tradition with modern sophistication, craftsmanship with comfort, and cultural nostalgia with global aesthetics. Our expertise lies in:

  • Bespoke Wedding Ensembles
  • Creative Draping & Statement Draped Outfits
  • Festive, Pret & Indo-Western Styles
  • Signature Embroidery

Every garment is created in our Hyderabad atelier, handcrafted slowly and thoughtfully. We believe couture is not about extravagance — it’s about intention. The right drape, the right stitch, the right detail that makes you feel like your truest self.

We take pride in relationships built on trust. Every client becomes a part of our extended family, and every outfit is touched with personal involvement — because for us, luxury is not mass-produced; it is handmade for you.

Whether you are stepping into your forever moments or curating a wardrobe that feels like home, we are honoured to dress you in designs that make you feel confident, graceful, and unforgettable.


Thank you for choosing to make us a part of your story.

With love, from our hearts and hands to yours. 🖤

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